Portal

Stock Analysis & Research
Insightful results analysis and research for stock market & trading

About the Project

Portal’s Story

Trade brains portal helps investors make efficient stock research and analysis by providing quality fundamental data with insightful visuals. Trade brains Portal is an already existing platform, which needs new features, a new user Interaction & experience, improvisation of all the existing features, and implementation of new add-ons. Needed a complete Revamp of the existing Product
✨ Go to Tradebrains Portal

Roles & Responsibilities

Research & Analysis, Ui/Ux Design, Brand Identity, Illustration, Ideation, Visual Design, Strategy & Pattern building, Interaction Design

Duration

Apr 2022 - Present (Ongoing)

Design
Inspiration

Cool Gradients & Glassmorphism
on UI & Experience
Glassmorphism

Face
of Portal

A cool Blue Palette, Dark & Light themes
Ease of Interaction
Blue gradient palatte

Product Process

My approach
towards the end

Discovery

I analysed the existing project & its improvisation along with researching the peers to bring a better data-driven environment. I managed to do the basic learning about the Stock Market & trading to understand the core logic behind the process

Abstraction

I made ideations based on discovery, research, and analysis. I derived the usable product outcome by brainstorming to make the outcome desirable for the users

Creation

I combined my research, and learning towards portal into a usable product and also managed to reduce the cognitive load on the entire product since it has loads & loads of data. Wireframes & Prototypes have been created based on the above conclusion

Discovery

What will be the
basics of Portal

I ended up deriving a great solution.....
Do Something Epic

Atomic
Design it is..

Modularity based approach

Derivation
of UI

Creation of
GUI, wireframes &
Patterns.

The effectiveness & Efficiency of the project will be built upon

I approached the process with atomic design, by breaking down the product into several modules to get the experience effectively and as well to improve the existing one.

End Game

End game

Competitor Analysis

By comparing and analysing the other competitors & other UX approaches, Visual Design, Strategy paved out a great way to deliver an improvised version of the portal as well as to not braking the existing flow for the already existing user

User Interviews

Taking interviews with the audience lead us variety of problems, new ideas as well as solutions to our desirable product

Abstraction

Encapsulating

my ideas & Research

I derived a working Formula, Pattern, Information Architecture
and User flows for the entire product
brainstorm

Brainstorming happens
in every multiverse

Combining all the results and data in my hand, initiating the Sketches, Wireframes, lo-fi prototypes, and hi-fi prototypes of the exact product
Going through iterations over iterations, changes of logic, strategies evolved the product into a much better desirable one to the users

Sneak Peek

Information Architecture Portal

Creation

Challenge is here

Turning an idea into a selling product that emphasizes a better UI for the users is a thrilling process
Agile methodology has been practiced to deliver the desired product
Simple is hard

Data
Visualization

Representing the numerical data into an eye-pleasing layout for the users by readily decreasing the cognitive load on the pages where data are represented as tables

User
Flows

Creating User flows for the new add-on features without altering the original flow. Improvisation has been carried out to make conversions.

Up to
New things

Product has been developed for both light theme and dark theme, new features and addons also implemented based upon the requirement

Navigation
System

Establishment of new navigation ideas for the users to know where they are headed and what will be desired outcome while moving between the screens

Information
Architecture

Well defined Information architecture has been curated to address the problem statement and as well as capturing what exactly is needed for users to complete tasks

Peek a boo

Userflow image
userflow image
Wireframe portal 1
Wireframe portal 2
thoughts & process

Universal of thoughts & process

How I made it happen?

As a novice on this trading platform, to bring out the best product one should know about the user & the business they are in, which leads me in learning about trading & stock market to design the product, putting myself in the tasks cleared out so many problems & issues in the products when the targeted audience is a beginner. Through constant User interviews & usability testing and getting feedbacks from the customers gave me a problem statement to be solved and looked upon for a better experience at the end of the day

Embelishment of Portal

So Portal
holds on what else?

User

The Ultimate purpose of portal is to deliver Realistic data for the NSE, BSE stock trading, & other analyzing tools to get curated insightful of stock marketing

Admin

Maintaining all the User analysis, Publishing of articles, and other respective analysis has been handled in the admin part

Affiliate

Being part of the affiliate on Portal can earn a sum of money for advertising and influencing by making conversions as well as encouraging purchases

Portal's Rebirth
Out Now!

Product Showcase Portal
*Created & edited product launch video for Promotions & Marketing

Takeaways

What I learned?

The real-time approach while working on the design in agile process
working with the modularity design provided the amount of time to get the research done, & keep up with the testing provided ample amount in the improvisation department
Handling data points from the existing product ensured that design and user flow are sailing on the same boat
Working along with industry experts provided me with immense knowledge on data visualization lead to a desirable product
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2022 Designed by Akshaya Sree