Fingrad

E-Learning Platform
Offers Courses & Webinars on Stock Market & Trading

About the Project

Fingrad’s Story

Designing a product exclusively for novice traders to learn the stock market and trading through a learning management system. Tradebrain's mission is to cultivate the inherited knowledge of trading techniques and concepts through online courses and webinars. Hence the idealogy of fingrad became an actual product.
✨Visit Fingrad New version

Roles & Responsibilities

Research & Analysis, Ui/Ux Design, Brand Identity, Illustration, Ideation, Testing & Audit, Visual Design, Strategy building, Interaction Design

Duration

Oct 2021 - Present (Ongoing)
Year Long Project

Design
Inspiration

Infamous Minimalism
on UI & Experience, Ease of approach
less is more

Face
of Fingrad

Bold & Eye Catchy
Color Palette, Funky
sea of colors

Revamp/Iteration

Fresh Conceptualization

Our team has improved the product significantly by giving it a complete makeover, resulting in enhanced engagement and an elevated learning experience.

New Iterations Showreel

New Design of Fingrad

Accomplished increased user engagement, improved sales, and satisfied customers.
end story
end story
end story
end story

Product Process

My approach
towards the end

Discovery

I gathered all the basic requirements, Analysed the potential peers in the industry, Learned about the business value & targeted audience and their necessities.

Abstraction

I made ideations based on the discovery, research and analysis. I derived the usable product sequel by brainstorming to make the outcome desirable for the users.

Creation

I started working on low-fidelity to high-fidelity designs by utilizing my creativity throughout the project. Collaborated with developers, engineers,and users to get feasible product.

Discovery

What will be the
basics of Fingrad

I ended up deriving a great solution.....
Another view point

Scaling
down

The things to be included in the product.

Derivation
of UI

Creation of
GUI, wireframes &
Patterns.

The effectiveness & Efficiency of the project will be build upon

I concluded a working Interaction which later established as a pattern for the users inorder to get more KPI and convertion rates

Other Methedologies

end story

Indirect & Direct Competitor Analysis

Other competitor's app’s & webapp’s provide a wide range of courses & webinars and other features each has its UX approaches as well as design strategy to get the conversion
Fingrad narrowed down its process without any jargon

User Interviews

Taking interviews with the audience lead us variety of problems as well as solutions to our desirable product

Abstraction

Compounding

my ideas & Research

I derived a working formula, pattern, and required
information Architecture for the entire product
brainstorm

Brainstorming starts
with a cup of tea

Combining all the results and data in my hand, initiating the Sketches, Wireframes, lo-fi prototypes, and hi-fi prototypes of the exact product
Going through iterations over iterations, changes of logic and strategies evolved the product into a much better desirable one to the users

Sneak Peek

Information architecture Fingrad

Creation

Challenge is here

Turning an idea into a selling product that emphasizes a better UI for the users is a thrilling process
Struggle is Real

Data
Visualization

Representing the data into an eye-pleasing layout for the users by reducing the cognitive load of each page

Key
Navigation

Easy exploring process, establishing a pattern to make the users know what they are doing & where are they are very important

Up to
New things

The product has been designed with a mindset of being viable to any new add-ons and new things to increase the scalability

Peek a boo

Userflow image
userflow image
Wireframe fingrad 1
Wireframe fingard 2
thoughts & process

Thoughts & Process

How I made it happen?

I approached the product from the third point of view, considering myself as one of the users, and put the needs in front aesthetically thinking to create an amazing learning experience for the novice traders, and intermediate as well and making sure everything goes well even though had many iterations and deadlines in mind

Lil Pack of Fingrad

So Fingrad
holds on what else?

User

All the interactions, Learning, Purchasing of Courses & Webinars, and getting certified are encapsulated in this User Module

Instructor

Publish Courses & Webinars from individual instructors and other actions and manipulations have been derived in Instructor Level

Admin

All the manipulations regarding Courses, Webinars, Approvals, Enrollment of instructors, and Monetary actions are carried out at Admin Level

Affiliate

Being part of the affiliate on fingrad can earn a sum of money for advertising and influencing by making conversions as well as encouraging purchases

That's how
Fingrad born!

Product reveal Fingrad
*Created & edited product launch video for Promotions & Marketing

Takeaways

What I learned?

The real-time approach while working on the design in an agile process
Collaborating with Engineers & developers has provided me with the technical constraints to avoid 11th-hour jargon
Domesticated my mindset to be ready for an immediate issue addressing or any design changes
Keeping tabs on the feedback from all the departments to make sure the product developed before the deadlines
Next Project

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2022 Designed by Akshaya Sree